Demand Gen / Growth Marketer

This role of Demand Generation / Growth Marketer requires expertise in developing and executing strategies to drive customer acquisition, engagement, and revenue growth. Key skills include proficiency in digital marketing channels such as paid search, social media advertising, email marketing, content marketing, and SEO to generate qualified leads and optimize conversion funnels. Experience with marketing automation platforms, CRM systems, and analytics tools is essential to measure campaign performance, conduct A/B testing, and iterate for continuous improvement. The candidate should be adept at data-driven decision making, leveraging metrics and KPIs to identify growth opportunities and optimize marketing spend. Strong collaboration skills are important to work cross-functionally with sales, product, and creative teams to align messaging and campaigns with business goals. Familiarity with growth hacking techniques and a test-and-learn mindset are valuable for rapid experimentation and scaling successful initiatives. While specific experience and education levels are not provided, a solid foundation in marketing principles, digital tools, and analytics is implied. Overall, the ideal candidate combines strategic thinking with hands-on execution capabilities to drive measurable demand generation and sustainable growth.