Houzz: Lifecycle Marketing Manager

The Lifecycle Marketing Manager role at Houzz requires expertise in designing and executing comprehensive marketing strategies that engage customers throughout their lifecycle. Key skills include proficiency in lifecycle marketing techniques such as customer segmentation, targeted email campaigns, retention strategies, and re-engagement tactics. The role demands strong analytical capabilities to interpret customer data and campaign performance metrics, enabling data-driven decision-making and optimization of marketing efforts. Experience with marketing automation platforms, CRM systems, and A/B testing tools is essential to efficiently manage campaigns and personalize customer interactions. Additionally, the candidate should possess a solid understanding of digital marketing channels, including email, social media, and mobile marketing, to effectively reach and influence diverse customer segments. Collaboration skills are important to work cross-functionally with product, sales, and creative teams to align marketing initiatives with business goals. While specific experience and education levels are not provided, the position typically requires a background in marketing, business, or related fields, combined with proven experience in lifecycle or CRM marketing roles. Strong communication skills, project management abilities, and a customer-centric mindset are also critical for success in this role.