SEO specialist

An SEO specialist is responsible for optimizing website content and structure to improve search engine rankings and increase organic traffic. Key skills include a strong understanding of search engine algorithms, keyword research, on-page and off-page SEO techniques, and the ability to analyze website performance using tools such as Google Analytics and Google Search Console. Proficiency in SEO tools like SEMrush, Ahrefs, or Moz is highly valuable for competitive analysis and tracking keyword rankings. Experience with content management systems (CMS) such as WordPress and basic knowledge of HTML, CSS, and JavaScript can enhance the ability to implement technical SEO improvements. Familiarity with link-building strategies, local SEO, and mobile optimization are also important. Effective communication skills are necessary to collaborate with content creators, web developers, and marketing teams. Additionally, staying updated with the latest SEO trends, algorithm updates, and best practices is essential for sustained success. While specific experience and education levels are not provided, an SEO specialist typically benefits from a background in marketing, communications, or information technology, combined with practical experience in digital marketing environments.