ServiceNow: Senior Product Marketing Manager – Sales CRM

This Senior Product Marketing Manager role at ServiceNow focuses on Sales CRM, requiring extensive experience in product marketing within the CRM domain. The ideal candidate should possess deep expertise in developing and executing go-to-market strategies for sales-focused software products, with a strong emphasis on customer relationship management solutions. Key skills include market analysis, competitive positioning, messaging development, and cross-functional collaboration with sales, product management, and customer success teams. The role demands proficiency in understanding complex sales processes and translating technical product capabilities into compelling value propositions that resonate with sales organizations. Senior-level experience implies a proven track record of leading product marketing initiatives that drive adoption, revenue growth, and customer engagement in enterprise environments. Strong communication skills, strategic thinking, and the ability to influence stakeholders at various levels are essential. While specific education requirements are not detailed, a background in marketing, business, or related fields combined with significant hands-on experience in CRM product marketing is expected. Familiarity with ServiceNow’s platform and ecosystem would be advantageous, as would experience in SaaS and cloud-based solutions. Overall, this position requires a seasoned marketing professional with a strategic mindset, deep CRM knowledge, and the capability to lead impactful marketing programs that support sales teams and enhance customer relationships.