StackAdapt: Programmatic Account Manager, New York City

The Programmatic Account Manager role at StackAdapt in New York City requires a mid-level professional with a bachelor's degree, indicating a solid educational foundation. The position demands expertise in programmatic advertising, including managing digital campaigns across various platforms using automated buying technologies. Key skills include proficiency in demand-side platforms (DSPs), real-time bidding (RTB), and data-driven campaign optimization. The candidate should be adept at analyzing campaign performance metrics, interpreting audience data, and making strategic adjustments to maximize ROI. Strong communication and client management abilities are essential, as the role involves collaborating closely with clients to understand their marketing objectives and deliver tailored programmatic solutions. Familiarity with digital marketing tools such as Google Analytics, ad servers, and reporting software is beneficial. Experience with cross-channel advertising strategies, including display, video, mobile, and social programmatic buying, is expected. The role also requires staying current with industry trends, privacy regulations, and emerging technologies in programmatic media buying. Overall, the ideal candidate combines technical knowledge of programmatic platforms with strategic account management skills to drive successful advertising campaigns and foster long-term client relationships.