The CareSide: Performance Marketing Specialist
Role highlights
50–80 USD
Full Time
Permanent
Independent
Remote
The CareSide Performance Marketing Specialist role requires a seasoned paid media expert with over four years of experience managing paid search and social campaigns for B2C brands. The candidate must have in-depth knowledge of Meta's advertising algorithms and best practices for Facebook and Instagram creatives, ensuring effective audience engagement and campaign performance. Expertise in Google PPC campaign optimization is essential, with a proven track record of reducing customer acquisition costs through data-driven strategies. Key responsibilities include conducting keyword research, competitor analysis, and customer journey mapping to inform campaign tactics. The role demands strong analytical skills to interpret campaign data, execute A/B testing on Google Ads, and deliver actionable monthly performance reports. Collaboration is critical, working closely with design, content, and analytics teams to develop high-performing ad creatives and contribute to sprint reviews and team culture. While the primary focus is on Facebook, Instagram, and Google platforms, familiarity with emerging channels such as TikTok, Reddit, and YouTube advertising is advantageous. The position offers a flexible freelance schedule, remote work opportunities across the US, Canada, or Europe, and competitive hourly compensation. Candidates must be comfortable working independently in a remote setting while maintaining effective communication within a distributed team environment.
About the role
The CareSide: Performance Marketing Specialist
Headquarters: Perth, Australia
Website: https://www.thecareside.com.au/
Role Summary
- Freelance paid media specialist overseeing advertising on Facebook, Instagram, and Google
- Opportunity to explore additional channels (e.g., TikTok)
- Integral role in marketing campaigns with flexible scheduling
- Collaborate with designers, content team, and analytics lead
- Focus on creative, data-driven campaigns that drive results
Responsibilities
- Deliver monthly reports with actionable performance insights
- Execute A/B tests across Google Ad campaigns with the web lead
- Conduct keyword research, competitor analysis, and customer journey studies
- Propose recommendations for new campaign strategies
- Collaborate to create high-performing ad creatives
- Participate in sprint reviews (every 6 weeks), monthly check-ins, and occasional virtual socials
- Contribute positively to team culture and work environment
Requirements
- 4+ years managing paid search and paid social campaigns for B2C brands
- Strong understanding of Meta’s algorithm and effective creatives for Facebook/Instagram
- Proven track record optimizing Google PPC campaigns to reduce acquisition costs
- Sharp analytical skills to interpret campaign data
- Comfortable working independently and collaboratively in a remote setting
Nice to Have
- Experience advertising on Reddit, TikTok, or YouTube
Benefits
- Flexible freelance arrangement
- Compensation: $50–$80 USD per hour
- Work remotely from United States, Canada, or Europe