Baymard Institute: Content Marketing Manager

The role of Content Marketing Manager at Baymard Institute requires expertise in developing and executing content marketing strategies to enhance brand visibility and engagement. The ideal candidate should possess strong skills in content creation, including writing, editing, and optimizing content for digital platforms. Proficiency in SEO best practices and content management systems is essential to drive organic traffic and improve search engine rankings. Experience with data-driven marketing approaches, including analyzing content performance metrics and user behavior, is important for refining content strategies. The role demands excellent project management abilities to coordinate content production schedules and collaborate effectively with cross-functional teams such as design, product, and sales. Strong communication skills are necessary to craft compelling messaging that resonates with target audiences and supports business objectives. Familiarity with marketing automation tools and social media platforms will aid in content distribution and audience engagement. While specific experience and education levels are not provided, a background in marketing, communications, or related fields combined with practical experience in content marketing is typically expected for this position. Overall, the Content Marketing Manager should be adept at blending creative content development with analytical insights to drive measurable marketing outcomes and contribute to the institute's growth and thought leadership in its domain.