Role highlights
Full Time
Permanent
Lead
On-site
The Chief Business Analyst role requires extensive expertise in marketing technology and analytics tools, including platforms such as Adobe Marketing Cloud, Salesforce, Tableau, Power BI, Dynamics CRM, Databricks, and digital analytics tools like Google Analytics 4 and Adobe Analytics. The candidate must have a proven track record in driving business transformation initiatives, particularly in areas such as personalization, digital marketing, and customer journey analytics. Strong analytical skills are essential to interpret complex data sets and translate insights into actionable business strategies that enhance customer engagement and support growth objectives. The role demands excellent communication and stakeholder management abilities to effectively bridge the gap between technical analytics and business teams, crafting compelling narratives that facilitate marketing and sales growth. Additionally, the candidate should demonstrate proactive project management capabilities and problem-solving skills to lead the implementation of innovative marketing technologies and enablement strategies. Experience working within commercial insights or customer-focused environments, ideally contributing to large-scale strategic programs, is highly relevant. Overall, the position requires a blend of technical proficiency in marketing and analytics platforms, strategic business acumen, and leadership in driving data-driven transformation to empower customer-centric growth across a broad customer base.
About the role
Role Summary
- Join the Commercial Insights team in the Private Customers area
- Transform data into actionable strategies for business growth and personalised customer experiences
- Collaborate with dedicated professionals to address complex business challenges through data and analytics
- Contribute to the Forward ’28 strategy, empowering 2.2 million customers across the Nordics
Responsibilities
- Lead the implementation of cutting-edge marketing technology within analytics and insights
- Transform proactive customer engagement and marketing campaigns through actionable insights
- Bridge business objectives and customer journey analytics, turning data into proactive strategies
- Translate complex marketing technology into compelling narratives for marketing and sales teams to unlock growth opportunities
Requirements
- Experience with marketing technology and enablement (e.g. Adobe, Salesforce), insights tools (e.g. Tableau, Power BI), CRM (e.g. Dynamics, Salesforce, Databricks), digital analytics (e.g. GA4, Adobe) or similar tools
- Experience driving transformation, for example within personalisation, digital marketing, or customer journey analytics
- Strong communication and stakeholder management skills
- Analytical thinking with a deep understanding of business challenges, able to generate analytics and solutions
- Proactive and energetic in project management, with strong problem-solving skills
How to Apply
- We look forward to receiving your application
- For questions, contact Head of Commercial Insights, Petar Stoyanov, at [email protected]
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