Content Marketing Manager – Enterprise

Who We Are

• Waitwhile is on a mission to eliminate the 1 trillion hours people spend waiting in lines every year
• Our platform offers virtual waitlists, scheduling, real-time updates, messaging, and analytics
• Trusted by 10,000+ companies, including IKEA, Chanel, Costco, Google, and Delta Airlines
• Over 250 million people have benefited from our platform
• We're growing rapidly and need your help

Role Summary

• Take ownership of content marketing at Waitwhile
• Shape our voice, strategy, and processes from the ground up
• Lead creation of high-impact content across the funnel and multiple channels
• Collaborate with Product, Sales, Design, and Customer Success
• Focus on expanding our Enterprise customer base

Responsibilities

Enterprise & Strategic Content

• Develop high-impact content for Enterprise buyers: case studies, whitepapers, ebooks, product sheets, explainer video scripts
• Create conversion-optimized content: landing pages, nurture flows, lead magnets
• Work with designers to produce visually engaging content assets

Demand Generation & Sales Enablement

• Collaborate with Sales and Customer Success on ABM campaigns with personalized content for high-priority Enterprise accounts
• Partner with SEO agency to define and execute content strategy for organic lead generation
• Identify and address content gaps across the buyer journey

Thought Leadership & Brand Amplification

• Manage and grow Waitwhile’s social media channels (LinkedIn, YouTube, X) with B2B-focused content
• Stay updated on social trends and algorithms to optimize performance
• Support internal subject matter experts and executives in building thought leadership

Requirements

• 3+ years of experience in strategic content marketing (B2B SaaS preferred)
• Exceptional English writing and editing skills for both long-form and short-form content
• Experience creating content for lead generation campaigns (gated assets, nurture flows, funnel-stage collateral)
• Strong understanding of Enterprise sales cycles and content’s role in the buyer journey
• Excellent collaboration skills; able to turn complex ideas into clear, compelling narratives
• Comfortable working autonomously and managing multiple priorities in a fast-paced startup

Nice to Have

• Experience with ABM
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo)
• Experience working with SEO/content agencies

Benefits

• Great benefits and perks
• Flexible working hours
• Interesting challenges
• Fun and rewarding work environment
• Focus on personal development and success
• Opportunity to shape the future of Waitwhile and your own career

How to Apply

• Waitwhile values a positive, diverse, and supportive culture
• We look for people who are curious, inventive, and collaborative
• If this sounds like a good fit, say hello!