dentsu: Senior Director, CRM & Loyalty Partnerships

The Senior Director, CRM & Loyalty Partnerships at dentsu is a senior-level leadership role requiring extensive experience in customer relationship management (CRM) and loyalty program development. The position demands a strategic mindset to design, implement, and optimize CRM strategies that enhance customer engagement, retention, and lifetime value. Expertise in managing and fostering partnerships with loyalty platforms, technology providers, and external agencies is essential to drive collaborative initiatives and maximize program effectiveness. Strong leadership skills are necessary to lead cross-functional teams, influence stakeholders, and align CRM and loyalty efforts with broader business objectives. The role likely involves data-driven decision-making, utilizing analytics and customer insights to tailor personalized marketing campaigns and loyalty offerings. Experience with CRM software, marketing automation tools, and loyalty management systems is expected, alongside a deep understanding of customer segmentation, targeting, and campaign execution. Given the seniority, the candidate should possess excellent communication and negotiation skills to manage high-level partnerships and internal collaboration. While specific educational requirements are not stated, a background in marketing, business, or related fields combined with significant industry experience is implied. Overall, the role calls for a seasoned professional capable of driving innovation in CRM and loyalty strategies within a complex, fast-paced environment.