Digital Marketing Manager

The Digital Marketing Manager role requires a mid-level professional with a solid foundation in digital marketing principles and strategies, supported by a bachelor's degree. Candidates should possess a comprehensive understanding of various digital marketing channels, including SEO, SEM, content marketing, email marketing, social media, and paid advertising. Experience managing campaigns, analyzing performance metrics, and optimizing strategies to achieve business goals is essential. Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, and marketing automation software is expected. The role demands strong project management skills to coordinate cross-functional teams and ensure timely delivery of marketing initiatives. Analytical skills are critical for interpreting data, generating insights, and making data-driven decisions to improve campaign effectiveness. Additionally, excellent communication and leadership abilities are important for managing teams, collaborating with stakeholders, and driving marketing strategies aligned with overall business objectives. The candidate should demonstrate experience in budget management, market research, and staying current with digital marketing trends and best practices to maintain competitive advantage. Overall, this position suits a candidate with a balanced mix of technical digital marketing expertise, strategic thinking, and leadership capabilities to effectively manage and grow digital marketing efforts.