Digital Marketing Optimization Specialist – Lissabon - Startdato den 5. og 19. januar 2026

This role as a Digital Marketing Optimization Specialist based in Lisbon requires expertise in enhancing digital marketing campaigns to improve performance metrics such as conversion rates, ROI, and customer engagement. Key skills include proficiency with digital marketing tools and platforms like Google Analytics, Google Ads, Facebook Ads Manager, and SEO software. The specialist should be adept at data analysis to interpret campaign performance, identify trends, and make data-driven decisions to optimize marketing efforts. Experience with A/B testing, multivariate testing, and other experimentation methodologies is essential to continuously refine campaign elements. Strong knowledge of SEO best practices, keyword research, and content optimization is important to boost organic search visibility. Familiarity with marketing automation tools and CRM platforms can enhance lead nurturing and customer segmentation strategies. The role demands a strategic mindset combined with hands-on skills in campaign management, budget allocation, and performance reporting. Effective communication and collaboration skills are necessary to work with cross-functional teams including creative, sales, and analytics departments. Although specific experience and education levels are not detailed, the position typically requires a solid foundation in marketing principles, digital channels, and analytics, often supported by a degree in marketing, communications, or a related field. Certifications such as Google Ads, Google Analytics, or HubSpot Inbound Marketing can be advantageous. The start dates in January 2026 suggest a planned onboarding process, emphasizing readiness to contribute to ongoing digital marketing initiatives.