Digital Marketing Specialist

A Digital Marketing Specialist is expected to have a strong understanding of various digital marketing channels and strategies, including search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, email marketing, social media marketing, and analytics. Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation platforms is essential. The role requires skills in campaign planning, execution, and performance analysis to optimize marketing efforts and achieve business objectives. Strong communication skills are important for creating compelling content and collaborating with cross-functional teams. Familiarity with website management and basic knowledge of HTML/CSS can be advantageous. The specialist should be data-driven, capable of interpreting marketing metrics to inform strategy adjustments. While specific experience and education levels are not provided, a typical candidate would have a background in marketing, communications, or a related field, along with practical experience in digital marketing environments. Certifications such as Google Ads Certification, HubSpot Content Marketing, or Facebook Blueprint can enhance qualifications. Overall, the role demands adaptability to evolving digital trends, creativity in campaign development, and analytical skills to measure and improve marketing performance.