Digital marketing specialist til eCommerce virksomhed i kraftig udvikling

This role of Digital Marketing Specialist for a rapidly growing eCommerce company requires expertise in digital marketing strategies tailored to online retail environments. Key skills include proficiency in managing and optimizing eCommerce marketing campaigns across multiple digital channels such as search engines (SEO and SEM), social media platforms, email marketing, and display advertising. Experience with data-driven marketing is essential, including the ability to analyze campaign performance metrics and customer behavior to drive conversions and increase ROI. Familiarity with eCommerce platforms, marketing automation tools, and analytics software (e.g., Google Analytics, Google Ads, Facebook Ads Manager) is important. The candidate should be adept at content creation and management to enhance brand visibility and customer engagement. Knowledge of customer segmentation, A/B testing, and retargeting strategies will support effective audience targeting. Since the company is in strong growth, the specialist should be adaptable, proactive, and capable of managing multiple projects simultaneously in a fast-paced environment. Collaboration skills to work with cross-functional teams such as sales, product, and IT are valuable. While specific experience and education levels are not detailed, a solid foundation in digital marketing principles combined with practical experience in eCommerce settings will be critical for success in this role.