Role highlights
Full Time
Permanent
Mid
On-site
The Digital Marketing Strategist role requires a mid-level professional with over two years of experience in marketing strategy, emphasizing content strategy development and execution. Candidates should possess a strong digital and technological understanding, enabling them to define and implement effective digital engagement strategies across multiple channels. Key competencies include strategic thinking, the ability to set clear project directions, and excellent communication skills for collaborating with copywriters, designers, and client teams. Experience in planning and running workshops, journey mapping, ecosystem mapping, and KPI framework definition is essential. Familiarity with medical terminology and brand strategies is necessary to serve as a strategic gatekeeper, particularly for clients in the pharmaceutical and healthcare sectors. The role also demands application of behavioral psychology, value proposition design, and needs and motives research to inform creative and strategic decisions. Fluency in written and spoken English and strong presentation skills, including slide creation and delivery, are required. Preferred qualifications include experience in life sciences or medico industries and knowledge of behavioral science to diagnose problems and develop solutions. The position offers a diverse and inclusive work environment with competitive salaries and comprehensive benefits. Overall, this role suits candidates with a bachelor’s degree, solid strategic marketing experience, and a proactive, problem-solving attitude toward uncertainty and change.
About the role
Digital Marketing Strategist
Role Summary
- Join Globant GUT Strategy Studio in Copenhagen
- Define digital engagement strategies for clients launching products, building websites, revitalizing digital ecosystems, or planning campaigns
Responsibilities
- Get familiarized with medical terminology and brand strategies to act as a strategic gatekeeper during planning and execution
- Develop content strategies for established and new brands, executing via campaigns, congresses, etc.
- Collaborate closely with copywriters and designers, creating briefs and providing guidance and feedback
- Deliver on client projects, ensuring alignment from insights and strategy to solution/campaign implementation
- Participate in defining omnichannel engagement strategies, including research consolidation, journey mapping, activity assessment, gap analysis, tactic ideation, ecosystem mapping, and KPI framework definition
- Plan, run, and consolidate workshops with client teams
- Apply theories and frameworks from value proposition design, needs and motives research, and behavioural psychology to guide creative and strategic thinking
Requirements
- 2+ years of relevant experience in marketing strategy, with a focus on content strategy
- Strong digital and technological understanding
- Fluency in written and spoken English
- Interest in working with the pharmaceutical industry
- Ability to set direction for project tasks and communicate clearly to team members and clients
- Positive and problem-solving attitude towards uncertainty and changes
- Ability to apply strategic thinking
- Good presentation skills, including creating slides and delivering presentations
Nice to Have
- Experience with healthcare, life sciences, medico, and pharmaceutical industries
- Knowledge of applying behavioral science to diagnose problems and explore solutions
Benefits
- Competitive salaries
- Comprehensive benefits package (Learn more)
- Diverse and inclusive workplace
- Equal Opportunity Employer
- Accommodations available for candidates with disabilities
How to Apply
- Apply through the Globant Career Site or contact your assigned recruiter if you need assistance or accommodations
- Please note in your application that you found the job at Jobindex
Globant may use AI and machine learning technologies in the recruitment process. Compensation is determined based on skills, qualifications, experience, and location.
