Role highlights
Full Time
Permanent
Executive
On-site
The Director of Product role at All Gravy demands senior product leadership with a strong strategic mindset focused on building and scaling a multi-product platform for frontline teams in hospitality and retail. Key competencies include product strategy development with a systems-thinking approach, balancing feature development with coherent, valuable, and user-friendly product experiences. The role requires expertise in integrating intelligent automation and AI thoughtfully to enhance decision support while preserving essential human judgment. Candidates must demonstrate experience in scaling B2B SaaS products through significant growth phases, ideally managing ARR expansion from around $5M to $20M. Collaboration skills are critical, as the role involves close partnership with the founder and cross-functional teams to translate vision into actionable product direction and outcomes. The ability to independently drive product initiatives, prioritize strategic bets, and maintain customer and commercial focus for both short-term impact and long-term leverage is essential. Additional responsibilities include designing product introduction and expansion strategies, owning end-to-end product outcomes, and building a high-performing product team. The role emphasizes conceptual depth combined with commercial pragmatism and requires a proactive, trusted leader who can manage complex threads without oversight. While organizational design is not the primary focus, it is relevant insofar as it accelerates product innovation and learning. Overall, the ideal candidate will have a proven track record of leading product strategy in growth-stage B2B environments, a nuanced understanding of AI’s role in product evolution, and the ability to drive meaningful improvements in frontline operating systems that integrate communications, learning, and HR operations.
About the role
Build the product that runs frontline teams
Frontline work runs the world, but the software behind it is fragmented and outdated. All Gravy is building the frontline operating system—a single, daily-use product combining Comms, Learning, and HR Ops, used by leading hospitality and retail brands like GAIL’s, Dishoom, 7-Eleven, and Honest Burgers.
Because we own the communication layer, workflows, and context, we are uniquely positioned to move beyond disconnected tools and build intelligent systems (agents) that take real work off managers’ plates and increase value for customers as they grow.
We are growing 3x+ YoY, backed by Moonfire, Scale Capital, Founders, and world-class operators, with recent funding to accelerate our next phase—investing heavily in product, platform, and long-term leverage.
Role Summary
This role exists to help shape what All Gravy becomes as software moves from passive tools to active decision support. You will work closely with the founder to translate company vision into clear product direction and own turning that direction into reality across the product. This is a senior product leadership role with real ownership across a growing multi-product platform.
Responsibilities
- Co-shape product direction with the founder and own how it translates into strategy, sequencing, and outcomes
- Make clear calls about where intelligent automation and AI add leverage, where human judgment matters, and how the two work together
- Ensure the product stays coherent, valuable, and easy to reason about as we expand into a broader multi-product platform
- Stay close to customers and commercial reality to balance winning deals today with building leverage for tomorrow
- Design how new products and capabilities are introduced, surfaced, and compounded over time
- Own product outcomes end-to-end and ensure things ship, land, and improve meaningfully
- Build a team to drive All Gravy to the next stage
Note: This role is not primarily about process, rituals, or org design. Those matter only insofar as they enable sharper product bets and faster learning.
Requirements
- Strong product strategist who thinks in systems, not just features
- Excited about how software and AI change how products behave, without needing everything to be AI-first
- Combine conceptual depth with commercial pragmatism
- Enjoy collaborating closely with founders and teams to reframe problems
- Trusted to close important threads without being chased
- Have helped scale a B2B product through real growth (e.g., 5M to 20M ARR)
How to Apply
Founder-led process, including a conversation and a case. We care more about how you think than perfect CV symmetry.
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- Location
- København
- Employees
- 11-50 employees
- Website
- www.allgravy.com