DSCP: Marketing Operations Analyst (B2B E-commerce | Remote)
Role highlights
Full Time
Permanent
Mid
Remote
The Marketing Operations Analyst role at DSCP requires a candidate with a strong background in marketing analytics and operations within a B2B e-commerce context. Candidates should possess at least a bachelor's degree in Marketing Analytics, Business, Economics, Information Systems, or a related field, complemented by a minimum of three years' experience in marketing operations, growth, or performance analytics, ideally in B2B, SaaS, or eCommerce sectors. Key technical skills include proficiency with Google Analytics 4 (GA4), Google Ads, and Semrush for tracking and analyzing leads across multiple channels such as paid search, SEO, social media, and email marketing. The role demands advanced analytical capabilities, especially in Excel or Google Sheets, to maintain CRM data accuracy, monitor lead quality, conversion rates, and campaign ROI, and to create automated dashboards and periodic reports. Familiarity with marketing attribution models and funnel analytics is essential to identify bottlenecks and optimize lead scoring and conversion processes. The candidate should have experience coordinating with external marketing agencies and managing multiple projects simultaneously, demonstrating strong organizational and communication skills, particularly in English for remote collaboration with overseas teams. Bonus skills include knowledge of automation platforms like Make.com or Zapier, basic SQL, and data visualization tools to enhance reporting and operational efficiency. The role emphasizes continuous performance optimization through data-driven insights and recommendations to improve lead generation, nurturing, and conversion effectiveness.
About the role
DSCP: Marketing Operations Analyst (B2B E-commerce | Remote)
Headquarters: DSCP SMART FULFILLMENT LLC
Website: dropshipchinapro.com
Role Summary
Join DSCP as a Marketing Operations Analyst to drive data-driven marketing and sales performance in a B2B e-commerce environment. This is a remote position.
Responsibilities
Lead Tracking & Marketing Data
- Track and analyze leads from multiple channels (Google Ads, SEO, social media, email, etc.)
- Maintain CRM data accuracy
- Monitor lead quality, conversion rates, and campaign ROI
- Create and maintain automated dashboards and weekly/monthly reports
Business Performance & Reporting
- Track BD (sales) performance metrics: lead follow-up, conversion speed, and win rates
- Maintain marketing–sales alignment reports and help identify bottlenecks in the funnel
- Assist in building a lead scoring model to improve efficiency
Coordination & Project Management
- Act as the communication bridge between DSCP and external marketing agencies (Google Ads, CRO, content)
- Gather and analyze results from A/B tests and conversion optimization projects
- Ensure all campaigns have measurable KPIs and accurate tracking in place
Continuous Optimization
- Summarize performance trends and insights for leadership
- Recommend improvements for lead generation, nurturing, and conversion
Requirements
- Bachelor’s degree or higher in Marketing Analytics, Business, Economics, Information Systems, or related field
- 3+ years of experience in marketing operations, growth, or performance analytics (preferably in B2B, SaaS, or eCommerce)
- Hands-on experience with GA4, Google Ads, and Semrush
- Strong analytical and Excel/Google Sheets skills
- Excellent English communication skills (written and spoken); able to work directly with overseas teams
- Highly organized, detail-oriented, and capable of managing multiple projects simultaneously
- Familiarity with marketing attribution and funnel analytics
- Bonus: experience with automation tools (Make.com, Zapier) or data visualization / SQL basics