E-commerce & CRM Lead

The E-commerce & CRM Lead role requires extensive expertise in managing and optimizing online sales platforms and customer relationship management systems. A candidate for this position should demonstrate strong leadership skills, with experience leading cross-functional teams to drive e-commerce growth and enhance customer engagement. Proficiency in e-commerce platforms such as Shopify, Magento, or WooCommerce, combined with CRM tools like Salesforce, HubSpot, or Microsoft Dynamics, is essential. The role demands a strategic mindset to develop and execute campaigns that increase customer acquisition, retention, and lifetime value. Analytical skills are crucial for interpreting customer data, monitoring KPIs, and leveraging insights to improve marketing automation, personalization, and sales funnel efficiency. Experience with digital marketing channels including email marketing, social media, SEO, and paid advertising is important to integrate CRM efforts with broader marketing strategies. Knowledge of data privacy regulations and best practices in customer data management is also necessary to ensure compliance and build customer trust. The lead level indicates significant experience in e-commerce and CRM domains, with a proven track record of delivering measurable business results. Strong communication and project management skills are required to coordinate with IT, marketing, sales, and customer service teams. Overall, the ideal candidate combines technical proficiency in e-commerce and CRM platforms with strategic leadership and data-driven decision-making capabilities to drive business growth and enhance customer experience.