This freelance PR role requires a seasoned professional with substantial experience in press and public relations within the arts and culture sector, specifically related to dance, performing arts, and cultural events. The ideal candidate must demonstrate a strong strategic and independent working style, capable of managing comprehensive press planning, storytelling, and targeted media outreach to maximize visibility for a new international dance initiative and festival in Copenhagen. A well-established network within Danish and preferably international cultural and media circles is essential to effectively promote the project. Proficiency in social media management and creative campaign development is critical, with an emphasis on engaging, dynamic content that resonates with diverse audiences. The role demands a structured approach that balances attention to both overarching strategies and fine details. The candidate should be a sharp, goal-oriented communicator with an agile mindset, able to foster excitement and awareness around the festival through compelling messaging. Personal attributes such as being approachable, collaborative, and adaptable are important for working within a passionate and dynamic team environment that spans multiple dance and performance venues. A bachelor's level education supports the professional depth required, alongside approximately 70 points of relevant experience indicating a solid independent practitioner. Overall, this position suits a proactive PR specialist with a genuine interest in dance and new performance formats, who can deliver impactful media relations and storytelling to successfully launch and sustain a high-profile cultural event.