Google Ads Specialist / Er du vores nye nøglespiller?

This role of Google Ads Specialist requires expertise in managing and optimizing Google Ads campaigns to drive targeted traffic and maximize return on investment. Key skills include proficiency with Google Ads platform features such as keyword research, bid management, ad copywriting, A/B testing, and performance analysis using Google Analytics and other tracking tools. The specialist should be adept at setting up and monitoring campaigns across search, display, video, and shopping networks, ensuring alignment with marketing goals and budgets. Strong analytical abilities to interpret campaign data, identify trends, and make data-driven decisions are essential. Experience with conversion tracking, remarketing strategies, and audience segmentation will enhance campaign effectiveness. Familiarity with digital marketing principles, SEO basics, and competitor analysis supports integrated campaign planning. The role demands continuous optimization and staying updated with Google Ads policy changes and platform updates. Excellent communication skills are important for collaborating with cross-functional teams and reporting results to stakeholders. While specific experience and education levels are not provided, a solid foundation in digital marketing and hands-on experience with Google Ads tools are critical for success in this position.