Role highlights
Full Time
Permanent
Lead
On-site
The Growth & Marketing Lead role requires 3 to 5 years of professional experience in marketing, brand activation, or field execution, preferably within the FMCG, food, or beverage sectors. The candidate must demonstrate expertise in managing in-store brand presence, including planning and executing activations, sampling events, and tastings across multiple retail locations. Proven leadership skills are essential, as the role involves recruiting, training, and managing a team of Brand Ambassadors, fostering a motivated and results-driven culture. Proficiency in social media management and digital advertising, particularly on platforms like Meta and TikTok, is required to develop and run targeted local campaigns that drive shopper engagement. The candidate should exhibit a commercial mindset with a clear understanding of how marketing initiatives translate into sales growth, collaborating closely with sales agents and retail partners to expand distribution and maintain relationships. Experience in coordinating with influencers, community partners, and supporting creative production for in-store and digital marketing materials is important. The role demands a hands-on, entrepreneurial approach suitable for a fast-paced startup environment, with fluency in both Swedish and English. A bachelor's degree supports the educational foundation for this lead-level position. Bonus qualifications include prior sales experience. This position offers the opportunity to shape and scale the Swedish market launch for a dynamic food startup, directly impacting retail growth, brand visibility, and customer experience through strategic local marketing and activation efforts.
About the role
Growth & Marketing Lead – Stockholm (Freelance, part-time to full-time to be discussed)
Location: Stockholm, Sweden
Type: Freelance
Start: ASAP
About Rebl Eats
- Creating next generation convenience food
- Rethinking ready meals with bold flavours and better proteins
- Born in Helsinki; served 4 million meals in 4 years
- One of Finland's hottest food startups
- Small, mission-driven team with a challenger mindset
- Fast-paced startup environment where your work directly drives sales and brand growth
Role Summary
- Lead Rebl Eats’ in-store brand presence and local marketing execution
- Plan activations, tastings, and run social campaigns
- Manage a team of Brand Ambassadors
- Work closely with sales agents to grow distribution and maintain retailer relationships
- Focus on bringing the brand to life in-store and locally, driving visibility, awareness, and trial
- Launching in 40 stores initially, scaling to 100+ and nationwide
Responsibilities
Retail & Activation Leadership
- Own in-store visibility and execution across initial 40 supermarkets
- Plan and oversee sampling events, tastings, and brand activations
- Lead and motivate Brand Ambassadors for in-store experiences
- Collaborate with sales agency on promotional calendars and store initiatives
- Optimize and scale activation plan as new stores and regions are added
- Track performance, collect field insights, and report actionable learnings
Marketing & Brand Growth
- Develop and manage local social media content and storytelling
- Run paid social advertising (Meta, TikTok) targeting local shoppers
- Collaborate with influencers, gyms, cafés, and community partners
- Support creative production for in-store materials, POS, and digital campaigns
Team Leadership
- Recruit, train, and coordinate Brand Ambassador team
- Build systems for scheduling, performance tracking, and feedback
- Foster a motivated, results-oriented team culture
Requirements
- 3–5 years’ experience in marketing, brand activation, or field execution (ideally in FMCG, food, or beverage)
- Experience with in-store activations, sampling campaigns, or events is a big plus
- Experience managing social media and, if possible, digital ad campaigns
- Commercial mindset; understand how marketing translates into sales
- Hands-on, entrepreneurial attitude; thrive in startup environments
- Fluent in Swedish and English
- Bonus: Experience in a sales role
Benefits
- Freelance contract to start (20–40 hrs/week) with potential for full-time employment
- Freedom to shape and scale the Swedish market launch
- Direct impact on growth across retail, marketing, and brand experience
- Join a small, ambitious team reshaping how people eat
More roles from Rebl Eats
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Rebl Eats
We are building the leading next generation food company. No meat, no effort, no big deal. Founded two and a half years ago, Rebl Eats has developed more than 2...
- Location
- —
- Employees
- 11-50 employees
- Website
- www.rebleats.com