Lead Commercial Planner for Small Business Growth
Role highlights
Full Time
Permanent
Lead
Hybrid · On-site
The Lead Commercial Planner for Small Business Growth role requires over 5 years of experience in project management, planning, or related commercial functions, ideally within B2B, SaaS, or subscription-based businesses. Candidates should demonstrate a structured, solution-oriented, and data-driven mindset, with strong project and stakeholder management capabilities. Expertise in leveraging CRM and marketing automation systems is essential to design and execute data-driven campaigns and commercial initiatives that drive lead generation and customer engagement. The role demands a solid marketing acumen and a growth mindset, with a clear understanding of digital growth strategies and the ability to define, track, and analyze KPIs to produce actionable business insights. Experience collaborating across cross-functional teams, including data analysts and advisors, to facilitate commercial activity implementation is critical. Fluency in English, both written and spoken, is required. While not mandatory, experience within the banking or financial services industry and familiarity with commercial excellence from marketing, sales, data, CRM, or product teams are advantageous. This leadership position involves driving the commercial plan to support engagement and share-of-wallet targets, identifying new growth opportunities for small business customers, and contributing to the Forward ’28 strategy in the Nordic region. The role offers the chance to influence business customer services at Danske Bank, work within a skilled Nordic team, and benefit from a flexible work environment with partial remote work options.
About the role
Role Summary
- Plan and execute commercial initiatives to drive business impact
- Identify new growth opportunities for small business customers
- Work closely with stakeholders to implement commercial activities
- Join the Strategy Execution and Commercial Excellence team within Business Customers
- Support the Forward ’28 strategy to capture market share in the Nordic region
Responsibilities
- Drive and own the commercial plan, prioritising activities to support engagement and share of wallet targets
- Plan and execute data-driven campaigns and programs for customers, driving lead generation to advisors
- Leverage CRM and marketing data to build effective commercial activities and customer engagement plans
- Identify commercial opportunities to generate leads and increase customer engagement via digital touchpoints
- Collect input and facilitate collaboration between stakeholders (e.g., data analysts, advisors) to develop and implement commercial activities
Requirements
- Structured, solution-oriented, and data-driven mindset
- 5+ years of experience in project management, planning, or related commercial roles
- Strong project and stakeholder management skills
- Experience in B2B, SaaS, or subscription business (preferably within banking or financial services, but not required)
- Solid knowledge of CRM and marketing automation systems
- Marketing acumen and growth mindset, with understanding of digital growth strategies
- Analytical skills with ability to define and track KPIs, and deliver actionable insights
- Fluency in English, both spoken and written
Nice to Have
- Experience within the banking or financial service industry
- Commercial excellence experience from marketing, commercial, data, sales, CRM, or product teams
Benefits
- Opportunity to influence the future of Danske Bank’s business customer services
- Build a broad network within the bank
- Join a motivated and highly skilled Nordic team
- Flexible work environment with possibility for remote work 1-2 days a week
How to Apply
- Submit your CV as soon as possible; applications are processed and interviews held on an ongoing basis
- For questions, contact Kenneth Skovsted (Head of Commercial Planning & Execution) at [email protected]
- Position based in Copenhagen, Denmark
More roles from Danske Bank
View company profileSenior/Chief fund controller for Danske Bank, Alternative Finance & Monitoring
Flexible location
Join Danske Bank as Senior/Chief Fund Controller in Alternative Finance & Monitoring. Drive valuations and reporting for...
Senior Software Engineer
Flexible location
Join Danske Bank as a Senior Software Engineer to develop credit risk models using AWS and Python. Apply now to shape fi...
