Marketing Automation og AI Specialist

The Marketing Automation and AI Specialist role requires a mid-level professional with a solid foundation in marketing technologies and artificial intelligence applications. Candidates should possess a bachelor's degree, reflecting a strong theoretical understanding of marketing principles, data analytics, and AI concepts. With approximately 40 experience points indicating moderate industry exposure, the ideal candidate has hands-on experience implementing and managing marketing automation platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, or similar tools. Proficiency in designing, executing, and optimizing automated marketing campaigns that leverage AI-driven insights is essential. This includes skills in customer segmentation, lead nurturing, email marketing automation, and performance tracking through analytics dashboards. Familiarity with machine learning techniques and AI tools that enhance personalization, predictive analytics, and customer engagement strategies is highly valuable. The role demands an ability to integrate AI capabilities with existing marketing workflows to improve efficiency and ROI. Strong analytical skills to interpret data and translate findings into actionable marketing strategies are critical. Additionally, knowledge of data privacy regulations and best practices in digital marketing compliance is important. Effective communication and collaboration skills are necessary to work cross-functionally with marketing, sales, and IT teams to align automation efforts with business objectives. Overall, the specialist should combine marketing expertise with technical proficiency in automation and AI technologies to drive innovative, data-driven marketing initiatives.