Role highlights
Full Time
Permanent
Lead
On-site
The Marketing Lead role requires comprehensive expertise in brand management, demand creation, and demand conversion, with a focus on driving measurable business growth through creative and data-informed marketing strategies. Candidates should demonstrate strong project management skills, ideally gained in startup or scale-up environments, and the ability to coordinate cross-functional teams including sales, customer success, designers, and freelancers. The role emphasizes storytelling capabilities, translating insights into compelling campaigns and content that connect brand narratives with commercial objectives. A detail-oriented and structured approach is essential, balanced with a curiosity for data to inform decisions without being solely metrics-driven. Fluency in English with clear and persuasive writing skills is mandatory for effective communication. Familiarity with digital marketing tools and platforms, such as LinkedIn paid campaigns and email marketing or CRM systems like HubSpot or Pipedrive, is advantageous. Sales experience is considered a plus, supporting collaboration with sales teams to align marketing efforts with revenue goals. The position demands ownership of clear business goals, the ability to experiment and iterate quickly based on results, and a boldness to maintain consistency across channels. This role suits a lead-level professional holding at least a bachelor's degree, capable of managing complex marketing projects and contributing to brand building and demand generation in an international, sustainability-focused startup environment.
About the role
Marketing Lead
Role Summary
Dripdrop helps hotels and offices offer high-quality, eco-friendly umbrellas to guests. With over 1,500 hotel partners across Europe, we're expanding to the US. We value long-term relationships, brand building, and storytelling at scale.
We're seeking a Marketing Lead to drive connection, demand, and measurable growth through creative, data-informed marketing.
Responsibilities
- Lead and coordinate marketing activities across brand, demand creation, and demand conversion
- Work closely with Sales, Customer Success, and in-house design teams
- Turn commercial goals into campaigns, activations, and content
- Orchestrate designers, sales reps, and freelancers to deliver projects
- Connect brand storytelling with business growth
- Ensure consistency, data-driven decisions, and boldness across channels
- Translate ideas into experiments and learn quickly from results
- Own clear business goals
Requirements
- Understanding of brand, demand creation, and demand conversion mechanics
- Detail-oriented, structured, and data-curious (but not driven solely by metrics)
- Strong storytelling skills; able to turn insights into ideas and traction
- Experience managing marketing projects, ideally in a startup or scale-up
- Comfortable collaborating with designers, sales, and content creators
- Fluent in English with clear, persuasive writing skills
Nice to Have
- Familiarity with LinkedIn and paid campaigns
- Experience with email marketing or CRM tools (e.g., HubSpot, Pipedrive)
- Sales experience
Who We Are
- Danish startup making rain smarter and sustainability simpler
- Automated, circular umbrella rental service for hotels, offices, and venues
- Every umbrella made from recycled materials
- Every rental collects plastic waste
- All partners help make hospitality more sustainable
- International team of 25 people
- 4-day work week every second week
- Work and social language is English
Benefits
- 4-day work week every second week
- Real ownership and impact
- Diverse, international team (members from Brazil, Denmark, USA, Slovakia, Netherlands, Romania, Italy, Lithuania, Sweden)
- Central Aarhus office
- Free coffee/tea, social gatherings, and good vibes
- Rapidly growing company with global ambitions (US launch in 2026)
How to Apply
- Send a 2-minute video introducing yourself
- Why this role excites you
- How you perceive Dripdrop’s brand and marketing efforts
- Applications reviewed on a rolling basis
- Application deadline: November 21st, 2025
- Responses will be sent after the deadline
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- Location
- Aarhus
- Employees
- 11-50 employees
- Website
- www.dripdrop.io