Memberful: Senior Product Marketing Manager
Role highlights
144,000–240,000 USD
Full Time
Permanent
Senior
Remote
The Senior Product Marketing Manager role at Memberful requires extensive experience in product marketing within a SaaS environment, with a minimum of 5 years demonstrated expertise. The candidate must excel in crafting clear, compelling product narratives and positioning that differentiate the brand in a competitive market. Key competencies include developing and executing go-to-market strategies for new product launches and feature rollouts, supported by thorough customer insights and competitive research. The role demands strong writing skills with meticulous attention to detail, alongside the ability to translate complex technical features into clear customer benefits. Collaboration skills are critical, as the position involves working cross-functionally with Product, Marketing, and Sales teams to create resources that drive product adoption and empower sales efforts. The candidate should be adept at managing multiple projects simultaneously in a fast-paced, remote work environment, demonstrating excellent questioning and listening abilities to understand market needs and user experience friction points. Measuring success through defined metrics and tracking outcomes for product launches is essential. While not mandatory, experience with creator tools or servicing high-touch digital businesses is a valuable asset. The position emphasizes a balance between high-quality work and maintaining a calm, positive team culture, with a focus on asynchronous communication. A bachelor's degree supports the educational foundation for this senior-level role. Overall, this role demands a strategic, detail-oriented marketer with a strong SaaS background, capable of leading product marketing initiatives from narrative development through to market success.
About the role
Memberful: Senior Product Marketing Manager
Role Summary
We're hiring a Senior Product Marketing Manager at Memberful, where we empower creators and digital businesses to run premium membership programs. As the first Product Marketing Manager on the team, you’ll lead the charge in telling a clear story about who we’re for and why we’re different.
Responsibilities
- Craft the Narrative: Develop clear, compelling positioning and messaging for Memberful.
- Drive Go-To-Market Strategy: Lead strategy for new product launches and key feature rollouts.
- Understand the Market: Conduct customer insights and competitive research to inform positioning.
- Improve Product Adoption: Identify friction points in onboarding and enhance user experience.
- Measure What Matters: Define success metrics for product launches and track outcomes.
- Fuel Sales and Customer Success: Create resources that equip the Sales team to share the product effectively.
Requirements
- Strong writing skills with attention to detail.
- Ability to translate technical features into customer benefits.
- Experience working across Product, Marketing, and Sales teams.
- Comfortable managing multiple projects in a fast-paced environment.
- Excellent questioning and listening skills.
- 5+ years of product marketing experience in a SaaS company.
Nice to Have
- Experience with creator tools or high-touch digital businesses.
Benefits
- Remote, full-time, salaried position.
- Competitive benefits package including salary, equity plans, healthcare, and flexible time off.
- Expected salary range: $144,000 - $240,000 per year.
How to Apply
To apply, visit: Memberful Senior Product Marketing Manager
Working at Memberful
- Who we are: A small team focused on building a great product and helping customers succeed.
- Work-Life Balance: We value doing great work while maintaining a calm work environment.
- Remote Work: All team members work remotely with a focus on asynchronous communication.
- Team Culture: We believe in treating others well and working with enthusiastic teammates.