Paid Social Lead

The Paid Social Lead role requires extensive expertise in managing and optimizing paid social media campaigns across platforms such as Facebook, Instagram, LinkedIn, Twitter, and potentially emerging channels like TikTok and Snapchat. As a lead-level position, the candidate should demonstrate strong leadership skills, including overseeing campaign strategy, managing a team of social media specialists, and coordinating cross-functional collaboration with creative, analytics, and marketing teams. Deep knowledge of paid social advertising strategies, audience targeting, bidding strategies, budget allocation, and performance analysis is essential. Proficiency with social media advertising tools and platforms, including Facebook Ads Manager, LinkedIn Campaign Manager, and third-party analytics and automation tools, is expected. The role demands a data-driven mindset, with the ability to interpret campaign metrics, generate actionable insights, and optimize campaigns to maximize ROI and meet business objectives. Experience in A/B testing, conversion tracking, pixel implementation, and attribution modeling is also valuable. Strong communication and presentation skills are necessary to report campaign performance and strategic recommendations to stakeholders. While specific education requirements are not stated, a background in marketing, advertising, communications, or a related field is beneficial. Overall, the Paid Social Lead should combine strategic vision, hands-on technical expertise, and leadership capabilities to drive successful paid social initiatives that align with broader marketing goals.