PPC guru: Digital Marketing Specialist - Meta, Google Ads & SEO (Remote 6-10 LPA)
Role highlights
600,000–1,000,000 INR
Full Time
Permanent
Mid
Remote
This role requires a mid-level Digital Marketing Specialist with 3 to 6 years of experience, preferably in an agency setting, managing campaigns primarily for North American clients. The candidate must have proven expertise in paid advertising platforms including Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook, Instagram), along with strong capabilities in SEO covering both on-page and off-page strategies. Technical proficiency is essential, including setting up and managing pixels, tags, conversion tracking via GA4, Google Tag Manager, and Meta Events Manager, as well as understanding attribution models. The role demands strong analytical skills to interpret campaign performance metrics such as ROAS, CTR, CPL, and CPA, and to propose data-driven optimizations. Excellent English communication skills and a confident, professional demeanor are required for client-facing interactions and presentations. Collaboration with content and design teams to ensure creative quality and SEO alignment is also a key responsibility. Educational qualifications include a Bachelor's or Master's degree in Marketing, Advertising, or Business from reputable institutions. Additional desirable skills include familiarity with platforms like Shopify, WordPress, or ClickFunnels, certifications in Google Ads or Meta Blueprint, knowledge of email marketing and lead nurturing workflows, and experience with Looker Studio for reporting dashboards. The position is remote, aligned with North American EST working hours, offering autonomy, exposure to global brands, and a dynamic team environment focused on growth and innovation.
About the role
Role Summary
- Digital Marketing Specialist (Meta, Google Ads & SEO)
- Remote, full-time position (6-10 LPA)
- Work with a North America-based digital marketing agency
- Manage campaigns for clients across Canada and the U.S.
- Preference for EST time zone alignment
Responsibilities
- Plan, launch, and optimize Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook, Instagram)
- Set up and manage pixels, tags, and conversion tracking (GA4, GTM, Meta Events Manager)
- Conduct keyword research and manage on-page/off-page SEO
- Coordinate with content teams for SEO optimization
- Analyze and report on campaign metrics (ROAS, CTR, CPL, CPA)
- Propose data-driven improvements
- Manage LinkedIn Ads and other paid channels for B2B clients
- Collaborate with designers and content creators for campaign messaging and creative quality
- Present campaign insights in client meetings
- Stay updated on platform updates, tracking technologies, and digital marketing trends
Requirements
- 3-6 years of digital marketing experience (agency experience preferred)
- Proven expertise in Meta Ads, Google Ads, SEO, and GA4 analytics
- Strong technical understanding of pixels, tags, conversion events, and attribution models
- Excellent English communication (verbal and written)
- Confident, professional personality for client-facing video calls
- Strong analytical mindset; ability to interpret performance data into strategy
- Bachelor's or Master's degree in Marketing, Advertising, or Business (preference for reputed universities or top institutions)
Nice to Have
- Familiarity with Shopify, WordPress, or ClickFunnels
- Certification in Google Ads or Meta Blueprint
- Knowledge of email marketing and lead nurturing workflows
- Experience with Looker Studio (Google Data Studio) for reporting dashboards
Working Hours
- Full-time, Monday to Friday
- 9:00 AM - 6:00 PM EST (North American time zone alignment preferred)
Location
- Remote (India-based candidates working with North American clients)
Benefits
- Competitive salary: 6-10 LPA (based on experience and performance)
- Opportunity to work with global brands and advanced marketing technologies
- Autonomy and ownership of accounts and results
- Exposure to international campaigns and client communications
- Dynamic team culture focused on learning, creativity, and measurable growth