Stack Influence: Digital Marketing Manager (Paid Media & Growth)

This role of Digital Marketing Manager with a focus on Paid Media and Growth requires expertise in managing and optimizing paid advertising campaigns across multiple digital platforms such as Google Ads, Facebook Ads, LinkedIn, and programmatic media channels. The candidate should have strong skills in growth marketing strategies, including customer acquisition, conversion rate optimization, and data-driven decision making. Proficiency in analytics tools like Google Analytics, Facebook Insights, or other marketing performance measurement software is essential to track campaign effectiveness and ROI. Experience with A/B testing, audience segmentation, and budget management is important to maximize paid media impact. Additionally, the role demands a solid understanding of digital marketing trends, competitive analysis, and the ability to collaborate cross-functionally with creative, content, and sales teams to align paid media efforts with broader marketing goals. Strong communication skills and the ability to translate complex data into actionable insights are also key. While specific experience and education levels are not provided, the role typically suits candidates with several years of hands-on experience in digital paid media management and growth marketing, along with relevant education in marketing, business, or related fields.