Website Manager with experience in content, UX and SEO for Business Customers
Role highlights
Full Time
Permanent
Senior
Hybrid · On-site
The Website Manager role requires a senior professional with over 5 years of experience in website management, particularly focused on content, user experience (UX), and search engine optimization (SEO) for business customers. The candidate must demonstrate proficiency in developing and executing web content strategies, ensuring intuitive UX design, effective information architecture, and seamless navigation tailored to diverse business customer segments. Strong expertise in SEO and AI optimization is essential to enhance organic search traffic and improve AI-driven visibility. The role demands hands-on experience with digital marketing tools, website operations, and content updates, alongside the ability to track performance metrics and deliver actionable insights through data-driven methods such as A/B testing and conversion rate optimization (CRO). Excellent communication and stakeholder management skills are crucial for collaborating across teams including commercial planners, data analytics, sales, and marketing within a test-and-learn environment. Candidates should be adept at prioritizing resources to maximize impact, possess marketing acumen with a growth focus, and ideally have B2B marketing experience. Fluency in English and one Nordic language (Danish, Swedish, or Norwegian) is required. Familiarity with platforms like Sitecore and Adobe, sketching skills, and experience with Jira are advantageous. The role supports Danske Bank’s Forward ’28 strategy, emphasizing AI, personalization, and martech trends to transform the business customer website into a sales-driven platform. A bachelor’s degree and strong analytical capabilities complement the senior level of responsibility in managing website governance, operational efficiency, and scaling tools and software.
About the role
Role Summary
- Develop and optimise online user and content experiences for business customers
- Support Danske Bank’s Forward ’28 strategy focused on growth and market share in the Nordics
- Transform the Business Customers website into a growth-oriented, sales-driven platform
- Present products and propositions to diverse business customer segments, from startups to large enterprises
- Collaborate with skilled colleagues in a test-and-learn, data-driven environment
- Join the Strategy Execution and Commercial Excellence team, working closely with Commercial Planners, Data & Analytics, Sales, Growth, Marketing, and other key areas
Responsibilities
- Create and execute web content strategy and plan for the Business Customers website
- Ensure intuitive UX, information architecture, and navigation for seamless user experience
- Enhance SEO and AI visibility to boost organic search traffic and discoverability
- Oversee daily website operations, including content updates
- Track performance and KPIs, delivering actionable insights based on analytics
- Support experimentation and optimisation through A/B testing and CRO
- Manage relationships with internal and external stakeholders and specialists
- Oversee tools, platforms, and software supporting website scaling
- Enhance website governance processes and operational efficiency
Requirements
- 5+ years’ experience in website management with digital marketing tools (content management and optimisation)
- Proficiency in UX best practices, website structure, and information architecture
- Demonstrated experience in SEO and AI optimisation
- Up to date with AI, personalisation, martech, and digital trends
- Strong analytical skills and ability to deliver actionable insights
- Excellent communication and stakeholder management skills
- Ability to prioritise resources for maximum impact
- Marketing acumen and growth focus, able to present complex products effectively
- B2B marketing experience is an advantage
- Fluency in English and one Nordic language (Danish, Swedish, or Norwegian)
Nice to Have
- Experience with Sitecore and Adobe
- Sketching skills (design or wireframing not required)
- Experience with Jira
Benefits
- Opportunity to influence the future of Danske Bank’s business customer experience
- Build a broad network within the bank
- Collaborative and flexible team environment
- Remote work 1-2 days per week
How to Apply
- Submit your CV as soon as possible; applications are reviewed and interviews held on an ongoing basis
- For questions, contact Kenneth Skovsted (Head of Commercial Planning & Execution) at [email protected]
About Us
- Danske Bank is a leading Nordic bank with 150 years of history
- 22,000 colleagues committed to Teaming Up, Owning It, and Being Open
- Focused on transforming the bank for customers, employees, and society
- Embracing AI-driven search and digital trends to deliver intuitive, personalised online experiences
- Website Manager plays a key role in shaping the digital experience and supporting growth ambitions in the Nordics
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