Website Manager with experience in optimization and analytics for Business Customers

The Website Manager role requires a mid-level professional with a bachelor's degree, emphasizing expertise in website optimization and analytics specifically tailored for business customers. The candidate should have solid experience managing and improving website performance to enhance user engagement and conversion rates. Key competencies include proficiency in web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms to track, analyze, and report on website metrics. The role demands skills in SEO best practices, A/B testing, and conversion rate optimization to drive business growth. Experience with content management systems (CMS) like WordPress, Drupal, or Joomla is essential for effective website updates and maintenance. Strong understanding of user experience (UX) principles and the ability to collaborate with marketing, sales, and IT teams to align website strategies with business goals is important. The candidate should be adept at interpreting data to make informed decisions, identify trends, and implement actionable improvements. Familiarity with digital marketing concepts, including paid campaigns, email marketing integration, and customer journey mapping, will enhance effectiveness in this role. Additionally, project management skills and the ability to prioritize tasks in a dynamic environment are valuable. Overall, the ideal Website Manager combines analytical skills with technical knowledge and business acumen to optimize websites that meet the needs of business customers and support organizational objectives.