Creative Content Lead (Social Media - Intern)
Role highlights
Internship
Permanent
Lead
On-site
The Creative Content Lead (Social Media - Intern) role at Spuddle requires strong expertise in creating and leading engaging short-form video content tailored for platforms like TikTok and Instagram. The candidate must have a natural talent for storytelling and tone, specifically for a B2C brand voice, to transform perceptions of Excel from boring to fun and relatable. Key skills include ideation, filming, and editing of Reels and TikToks, along with writing compelling captions and testing hooks that resonate with the target audience. The role demands a proactive and creative mindset, with the ability to stay current on social media trends and adapt them innovatively. Collaboration skills are essential, as the lead will work closely with the Social Media Manager and founders to align creative direction with growth strategies and analytics. Familiarity with social video formats and platforms is critical, while experience with editing tools such as CapCut and Canva is a valuable plus. This position offers the opportunity to revive dormant accounts, develop creative content series, and shape the brand’s creative identity within a fast-growing EdTech startup environment. The role suits a candidate eager to experiment, build a portfolio of impactful content, and contribute to a dynamic, non-corporate team culture. Overall, the ideal candidate combines social media savvy, creative leadership, and storytelling skills to drive audience engagement and brand growth through innovative digital content.
About the role
About Spuddle
Spuddle is building a B2C Duolingo-style EdTech app for Excel to help young professionals boost their digital confidence and career readiness. We’re turning boring spreadsheet tutorials into fun, bite-sized learning with gamification, microlearning, and community at the core. Our story began on Instagram and TikTok, where we grew to over 200,000 followers in just six months by sharing simple Excel tips. Now, we’re turning that traction into a global EdTech startup.
Role Summary
We’re looking for a Creative Content Lead (Social Media - Intern) who loves storytelling and knows how to connect with an audience through authentic, relatable content. You’ll lead the creative direction of our TikTok and Instagram presence, shaping how people feel about Spuddle: from “Excel is boring” to “this is actually fun.” You’ll work closely with our Social Media Manager (who handles analytics, scheduling, and growth strategy) to form Spuddle’s dream duo of creative energy + strategic insights.
Responsibilities
- Ideate, film, and edit engaging short-form content (Reels, TikToks)
- Revive dormant social media accounts
- Develop creative series and content formats that resonate with a consumer audience
- Write captions and test hooks that speak directly to our users
- Collaborate with founders and the SoMe Manager to translate strategy into storytelling
- Stay on top of TikTok and Instagram trends and find ways to make them your own
Requirements
- You love creating content and understand how to make people feel something
- You have a natural sense of tone and storytelling that fits a B2C brand voice
- You’re proactive, creative, and like trying new ideas
- You know your way around TikTok, Reels, and other social video formats
Nice to Have
- Experience with CapCut, Canva, or other editing tools
Benefits
- Freedom to experiment and shape Spuddle’s creative identity
- Portfolio-worthy content that reaches a real audience
- A front-row seat in a fast-growing EdTech startup
- Flexible hours
- A fun, collaborative, and non-corporate environment
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- Location
- Frederiksberg
- Employees
- 1-10 employees
- Website
- spuddleapp.com