Digital marketing manager
Role highlights
Full Time
Permanent
Lead
Hybrid · On-site
The Digital Marketing Manager role requires a native or fluent Danish speaker with strong English proficiency (minimum B2 level) and at least 1-2 years of experience in digital marketing, preferably within a B2B environment. Candidates should have hands-on experience with digital advertising platforms, particularly Google AdWords, and be adept at creating and optimizing campaigns across multiple channels including Search, Search Network (GSN), Mobile, and Video. Core responsibilities include building keyword packs, managing bids and budgets, analyzing campaign and account-level data, and generating reports to inform optimization strategies. A strong command of Microsoft Office, especially Excel, is essential for data analysis and reporting tasks. The role demands critical thinking, attention to detail, and the ability to independently learn and apply complex product, process, and policy information. Candidates must demonstrate innovation and intuition in identifying operational improvements and sales opportunities. While not mandatory, possession of the AdWords Search Fundamentals certification is advantageous. The position suits a lead-level professional with a bachelor’s degree, emphasizing strong work ethics, quality focus, and teamwork capabilities. Technological savviness and a keen interest in emerging digital marketing trends are important to succeed in this dynamic, hybrid work environment based in Lisbon. The role offers a competitive remuneration package, relocation support, and opportunities for professional growth within a creative and supportive team setting.
About the role
- Workster is partnering with a leading Outsourcing/BPO consultancy
- Seeking a Danish speaking Digital Marketing Optimisation Specialist
- Location: Lisbon, Portugal (hybrid, 2 days in office)
Responsibilities
- Implement optimization solutions and build campaigns for high-value advertising customers
- Create keyword packs, bids, and budget suggestions
- Gather and analyse data at both account and campaign level
- Create reports to support optimization strategies
- Use optimization techniques aligned to customers’ goals across Search, Search Network (GSN), Mobile, and Video
- Identify general opportunities in accounts to help seize sales opportunities
- Maintain a thorough understanding of departmental processes and policies
- Demonstrate innovation and intuition in identifying areas for operational improvement
Requirements
- Native/fluent in Danish (oral and written); fluent in English (at least B2 level)
- Minimum 1-2 years’ experience in digital marketing roles
- Experience in a B2B environment and active use of digital/online applications (AdWords, Advertising, etc.)
- Computer literate with strong knowledge of Microsoft Office suite (especially Excel)
- Technologically savvy and strong interest in new digital marketing trends
- Ability to learn, retain, and apply large amounts of product, process, and policy information
- Demonstrated capacity for critical thinking, analysis, and attention to detail
- Strong work ethics with focus on quality
- Able to work independently and as part of a team
Nice to Have
- AdWords Search fundamentals certification
Benefits
- Excellent remuneration package based on experience, skills, and performance
- Be part of a dynamic and creative team with a positive and friendly atmosphere
- Guidance and tools to reach your full potential
- Relocation allowance and assistance
- Hybrid work model
How to Apply
- Please note in your application that you found the job at Jobindex
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