E-commerce Marketing Manager

The E-commerce Marketing Manager role requires a mid-level professional with a solid foundation in marketing principles and specific expertise in e-commerce platforms and digital marketing strategies. Candidates should possess a bachelor's degree, indicating a well-rounded educational background that supports analytical thinking and strategic planning. Key competencies include proficiency in managing online sales channels, optimizing product listings, and driving traffic through targeted campaigns. Experience with digital marketing tools such as SEO, SEM, email marketing, social media advertising, and analytics platforms is essential to measure and enhance campaign performance. The role demands strong skills in data analysis to interpret consumer behavior and sales trends, enabling informed decision-making and continuous improvement of marketing initiatives. Additionally, the candidate should be adept at coordinating cross-functional teams, including creative, technical, and sales departments, to align marketing efforts with business objectives. Familiarity with e-commerce technologies, content management systems, and customer relationship management (CRM) software will enhance effectiveness in managing customer engagement and retention strategies. The mid-level experience requirement reflects the need for demonstrated success in executing marketing campaigns and managing budgets within an e-commerce context. Strong communication and project management skills are also critical to lead initiatives and collaborate effectively with stakeholders. Overall, the ideal candidate combines marketing expertise, e-commerce knowledge, analytical capabilities, and leadership skills to drive online sales growth and brand presence.