Group Product Manager (User Growth & Subscribers), Copenhagen
Role highlights
Full Time
Permanent
Lead
On-site
The Group Product Manager role at Vivino requires strategic and hands-on leadership in user growth and subscription management within a mobile-first, consumer-facing environment. Candidates must have extensive experience in defining product vision, strategy, and roadmaps aimed at increasing Monthly Active Users (MAU) and premium subscriber conversion and retention. The role demands strong expertise in data-driven decision-making, including fluency with key performance indicators such as user acquisition, retention, and engagement metrics, as well as proficiency with A/B testing methodologies. Proven ability to lead product strategy from ideation through execution with measurable business impact is essential. Experience working with AI technologies to enhance customer-facing user experiences is required. The position involves managing and developing a team of Senior Product Managers, fostering rapid experimentation, customer empathy, and cross-functional collaboration with engineering, design, and marketing teams. Excellent communication and stakeholder management skills are necessary to influence leadership forums and secure alignment. The role suits candidates who thrive in fast-paced, dynamic environments, demonstrating ownership, curiosity, adaptability, and a strong commitment to continuous improvement. A bachelor's degree and significant leadership experience in B2C product management are expected. The company values a multicultural, inclusive work culture emphasizing data-driven leadership, trust, collaboration, and approachability.
About the role
Vivino is an established brand with a multimillion audience of wine lovers who trust us as the best wine database and the most extensive wine community in the world. We seek a strategic and impact-driven Group Product Manager to lead Vivino's core user experience—where discovery begins, habits form, and lifelong wine journeys take shape.
Role Summary
- Strategic and hands-on leadership role focused on User Growth & Subscribers
- Based in Copenhagen, Denmark; reports to the CPO
- Responsible for defining product strategy, shaping the roadmap, and driving impact on key business and user KPIs
- Leads a team of Senior Product Managers, fostering rapid experimentation, customer empathy, and data-informed decisions
Responsibilities
- Own the product vision, strategy, KPIs, and roadmap for User Growth & Subscriptions
- Lead and develop a high-performing team of Product Managers
- Drive both strategic bets and iterative optimizations to improve user and business outcomes
- Grow Monthly Active Users (MAU) through product-led initiatives focused on retention and conversion
- Increase Premium subscribers via product-led conversion and retention initiatives
- Partner cross-functionally with engineering, design, and marketing
- Represent the product area in leadership forums, securing alignment and buy-in
- Collaborate with other product leaders to ensure holistic user journeys across Vivino's platforms
Requirements
- Extensive B2C experience in consumer-facing, mobile-first environments with a focus on user growth and/or subscription models
- Solid understanding of metrics and KPIs, including user acquisition, retention, and engagement
- Proven ability to lead product strategy from ideation to execution with measurable impact
- Direct experience with AI
- Track record of delivering exceptional customer-facing UX
- Data-fluent, comfortable with A/B testing and using data to guide decisions
- Strong sense of ownership, curiosity, and adaptability
- Excellent communication and presentation skills; able to influence stakeholders
- Thrive in a fast-paced, dynamic environment
Working at Vivino
- Multicultural, international work culture
- Encourages new ideas and ownership
- Supportive environment that values learning from mistakes
- Weekly Friday bar and regular social events in Copenhagen
About Vivino
- World's largest online wine marketplace and most downloaded wine app
- Community-driven platform offering personalized wine recommendations
- Offices in San Francisco and Copenhagen, with teams worldwide
- Core purpose: empower people everywhere to enjoy wine to the fullest
- Technology and data-driven approach to wine discovery and shopping
Core Values
- Always Strive for Better
- Work Together
- Earn and Offer Trust
- Be Approachable
- Lead with Data
Diversity & Inclusion
- Equal opportunity employer
- Prohibits unlawful discrimination based on protected characteristics
How to Apply
- Application deadline: November 2, 2025
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Vivino
Vivino is the world's largest online wine marketplace and most downloaded wine app, powered by a community of millions. Vivino’s unique wine shopping experience...
- Location
- København
- Employees
- 51-200 employees
- Website
- careers.vivino.com