Marketing Director Denmark

Role Summary

• Lead Shine's marketing strategy and execution in Denmark
• Build and manage the local marketing team in Copenhagen
• Drive growth initiatives and ensure strong product adoption
• Collaborate with central teams (Brand, Growth, Product) to maximize marketing and revenue efforts
• Report to the Chief Revenue Officer
• Hybrid role: based in Copenhagen with two remote working days per week
• High-impact, transversal position with exposure to P&L management, product positioning, and company strategy

Responsibilities

Market Strategy & Execution

• Develop and implement a data-driven marketing strategy for Denmark
• Own and optimize key performance metrics (KPIs)
• Lead projects on market expansion, customer acquisition, and efficiency
• Develop competitive intelligence strategies
• Align marketing initiatives with commercial goals in collaboration with growth and brand teams

Go-to-Market (GTM) & Growth

• Identify and execute cross-selling and growth opportunities
• Develop communication strategies and messaging to enhance brand positioning
• Oversee product launches and ensure successful market entry
• Manage go-to-market plans with internal and external stakeholders

Local Product Marketing & Partnerships

• Define and communicate Shine's unique value propositions in Denmark
• Craft localized messaging for target audiences
• Build and maintain relationships with industry partners (accountants, financial service providers)
• Act as primary contact for strategic partnerships and marketplace management
• Organize and lead local events to boost brand awareness and business growth

Requirements

• 5+ years of marketing experience in fintech, SaaS, or B2B environments
• Strong analytical and data-driven decision-making skills
• Excellent communication and stakeholder management abilities
• Proven track record in go-to-market execution and product marketing
• Deep understanding of the Danish market and customer behaviour
• Strong project management skills; ability to manage multiple initiatives
• Entrepreneurial mindset with a drive for autonomy and impact
• Fluent in Danish and English

Nice to Have

• Experience in high-growth fintech or startup environments
• Background in financial services, banking, or accounting-related industries

Benefits

• Salary: €100,000–€110,000 per year (depending on experience and skill set)
• Hybrid work: Copenhagen office with two remote days per week
• High-growth, scale-up environment with 500+ colleagues across Europe
• Regular team events, international trips, and cross-European networking

Equal Opportunity Employer

• Shine is committed to equal treatment and does not discriminate based on gender, sexual orientation, color, racial or ethnic origin, religion, disability, or other protected characteristics

How to Apply / Recruitment Process

1. Initial conversation with Jean-Baptiste (Chief Revenue Officer)
2. Second conversation with Guillaume (VP of Growth) focused on marketing and growth
3. Business case presentation and discussion with potential future colleagues
4. Final interview: soft skills assessment, personality test, and meeting with Rico (CEO)