Senior Product Designer - Conversion & Acquisition
Role highlights
Full Time
Permanent
Senior
On-site
The Senior Product Designer - Conversion & Acquisition role requires extensive experience in designing user-centric digital products with a strong focus on improving conversion rates and customer acquisition. Candidates should possess advanced skills in user experience (UX) and user interface (UI) design, demonstrating the ability to create intuitive, engaging, and effective design solutions that drive business growth. Expertise in design tools such as Sketch, Figma, Adobe Creative Suite, or similar platforms is essential, along with proficiency in prototyping and user testing methodologies. A senior-level designer is expected to have a deep understanding of conversion optimization principles, A/B testing, and data-driven design decisions to enhance user journeys and maximize acquisition metrics. Collaboration skills are critical, as the role involves working closely with cross-functional teams including product managers, marketers, and engineers to align design strategies with business objectives. Experience in agile development environments and familiarity with front-end technologies (HTML, CSS, JavaScript) can be advantageous for effective communication with development teams. Strong problem-solving abilities, attention to detail, and a portfolio demonstrating successful projects that improved conversion and acquisition KPIs are important indicators of suitability. While specific education requirements are not listed, a background in design, human-computer interaction, or related fields is typically beneficial. Overall, this senior role demands a strategic thinker with a proven track record in designing high-impact digital experiences that drive measurable business results.
About the role
Senior Product Designer – Conversion & Acquisition
Role Summary
- Join Fishbrain, the #1 fishing app in the US, on the acquisition and conversion team
- Drive user growth and free-to-pro conversion strategy
- Own end-to-end design for conversion funnels: website, app onboarding, trial, and subscription flows
- Collaborate with PM, product analyst, and engineers to run experiments and iterate rapidly
- High-impact role with direct influence on business metrics
Responsibilities
- Deliver high-fidelity, intuitive designs for conversion funnels, onboarding, and trial mechanics
- Translate research and user insights into design decisions
- Run ideation workshops and rapid A/B test experiments to optimize conversion rates
- Create prototypes and conduct user interviews to validate concepts
- Collaborate with developers and cross-functional teams to align design with business goals
- Extend design system and component library in Figma
- Identify UI gaps and improve key conversion metrics (reg-to-trial, trial-to-pro, website downloads)
- Design and optimize ad inventory experiences balancing user experience and monetization
Requirements
- 5+ years of product design experience with a strong, conversion-focused portfolio
- Strong portfolio in digital product design for iOS and Android
- Experience with mobile app design, UX flows, and interaction design
- Proven track record in growth or conversion design with measurable business impact
- Deep understanding of Apple and Material Design guidelines
- Proficiency in Figma for design systems, prototyping, and hand-off
- Web design experience with SEO pages and conversion optimization for app downloads
- A/B testing and experimentation experience; able to design for experiments and interpret results
- Experience with subscription or freemium models, conversion psychology, and premium value communication
- Comfortable with analytics tools such as Amplitude
- Fluent in English and able to articulate design rationale to stakeholders
Nice to Have
- Experience designing for fishing, outdoors, or lifestyle apps
- Knowledge of US fishing culture and angling community
- Experience using AI tools to improve design efficiency
Benefits
- 30 days annual vacation
- 5000 SEK annual wellness bonus
- 5 paid Learning & Development days per year
- Technology of your choice (Mac or PC)
- Commitment to sustainability: support fisheries research with global data set
- Complimentary annual flu vaccination
- Fishing rods in the office and access to fishing guides
- Dog-friendly office
- Social activities: quizzes, virtual escape rooms, parties, fikas, fishing tournaments, and more
- Wednesday breakfast
- Candy, soda, fruits, snacks, coffee, and tea
- Gaming corner and ping pong
How to Apply
- Submit your application in ENGLISH; applications not in English will not be reviewed
- Feeling hooked? Throw us a line!
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