Global Demand Generation Director

The Global Demand Generation Director role requires extensive expertise in developing and executing comprehensive demand generation strategies on a global scale. This senior-level position demands strong leadership skills to manage cross-functional teams and collaborate with sales, marketing, product, and analytics departments to drive pipeline growth and revenue. Key competencies include proficiency in marketing automation platforms, CRM systems, and data analytics tools to measure campaign effectiveness and optimize marketing spend. The candidate should have a deep understanding of digital marketing channels such as email marketing, content marketing, paid advertising, SEO/SEM, social media, and event marketing. Experience with account-based marketing (ABM) strategies and lead nurturing programs is essential to generate high-quality leads and improve conversion rates. The role also requires strategic planning capabilities, budget management, and the ability to analyze market trends and customer insights to tailor demand generation initiatives accordingly. Strong communication and stakeholder management skills are critical to align marketing efforts with business objectives and ensure consistent messaging across global markets. While specific education and experience levels are not provided, this role typically demands significant experience in B2B marketing, preferably within technology or SaaS industries, and a proven track record of driving measurable growth through innovative demand generation campaigns.