Head of Owned Marketing Channels

The Head of Owned Marketing Channels is a senior leadership role requiring extensive experience in managing and optimizing a company's owned marketing assets such as websites, email lists, mobile apps, and social media platforms. Candidates should possess a strong strategic mindset with proven ability to develop and execute comprehensive marketing plans that drive customer engagement, retention, and revenue growth. Expertise in digital marketing tools and platforms, content management systems, customer relationship management (CRM) software, and data analytics is essential to effectively measure channel performance and inform decision-making. The role demands leadership skills to manage cross-functional teams, coordinate with product and sales departments, and align marketing initiatives with overall business objectives. A bachelor's degree provides the foundational knowledge in marketing, business, or related fields, supporting the advanced experience level indicated. The ideal candidate will demonstrate a deep understanding of channel segmentation, personalization strategies, and lifecycle marketing, with a track record of scaling owned channels to maximize customer lifetime value. Strong communication and project management skills are critical to lead initiatives, mentor team members, and drive continuous improvement in channel effectiveness. This position suits a marketing professional with approximately 8+ years of relevant experience, combining hands-on expertise with strategic oversight to lead owned marketing channels towards measurable business impact.