Senior Performance Marketing Manager

The Senior Performance Marketing Manager role requires extensive experience in developing, executing, and optimizing performance-driven marketing campaigns across multiple digital channels. Candidates should demonstrate a strong background in data analysis, campaign management, and budget optimization to maximize ROI and meet business objectives. Proficiency in digital marketing platforms such as Google Ads, Facebook Ads Manager, and programmatic advertising tools is essential. The role demands expertise in leveraging analytics tools like Google Analytics, Tableau, or similar software to monitor campaign performance, generate actionable insights, and guide strategic decisions. A deep understanding of customer acquisition funnels, conversion rate optimization, A/B testing, and audience segmentation is critical to drive growth and improve campaign effectiveness. Strong leadership skills are necessary to manage cross-functional teams, coordinate with creative and technical departments, and mentor junior marketers. The position requires a bachelor's degree, indicating a solid educational foundation in marketing, business, or a related field. Given the seniority level, candidates should have a proven track record of managing large-scale campaigns with significant budgets, demonstrating strategic thinking and the ability to adapt to rapidly changing market conditions. Excellent communication skills are important for presenting results and strategies to stakeholders and executives. Overall, this role demands a blend of advanced technical marketing skills, analytical capabilities, strategic planning, and leadership experience to drive high-impact performance marketing initiatives.