Role highlights
Full Time
Permanent
Senior
Hybrid · On-site
The Senior Performance Marketing Manager role requires extensive experience in designing, executing, and optimizing performance-driven marketing campaigns across multiple digital channels. Candidates should demonstrate a strong understanding of paid media platforms such as Google Ads, Facebook Ads, programmatic advertising, and affiliate marketing. Expertise in data analysis and performance measurement is critical, including proficiency with analytics tools like Google Analytics, data visualization platforms, and marketing attribution models to drive ROI and campaign efficiency. The role demands strategic planning capabilities to develop scalable marketing strategies aligned with business goals, alongside hands-on skills in budget management and bid optimization. A solid foundation in digital marketing principles, conversion rate optimization, A/B testing, and customer segmentation is essential. Given the seniority, leadership experience in managing cross-functional teams and collaborating with product, sales, and creative departments is expected. Strong communication skills to present insights and influence stakeholders are also important. The position requires a bachelor’s degree, indicating a formal education background in marketing, business, or a related field, supporting analytical and strategic competencies. Overall, the candidate should bring a blend of deep technical knowledge of performance marketing tools, data-driven decision-making, and proven leadership in driving growth through measurable marketing initiatives.
About the role
Senior Performance Marketing Manager
Role Summary
Join our Marketing team as a Senior Performance Marketing Manager focused on paid social channels like Meta, LinkedIn, and emerging platforms like TikTok.
Responsibilities
- Manage day-to-day performance of paid social channels
- Launch experiments and optimize conversion rates
- Provide feedback on creatives
- Constantly learn and adapt strategies
Requirements
- 5+ years of experience in performance marketing with a focus on paid social channels like Meta, TikTok, and LinkedIn
- Proven track record of managing 6-figure monthly ad budgets and driving measurable business outcomes
- Deep expertise in data analytics, measurement, and attribution (CAPI, API integrations, automation, and experimentation frameworks)
- Hands-on experience with workflow automation and no-code solutions to automate manual and repetitive work
- Strong balance of analytical and creative skills: adept at data-driven decision-making while excelling in ad copywriting and creative feedback
- Strong attention to detail with a solid understanding of UX/UI across both mobile and desktop
- Channel knowledge beyond paid social (Reddit, YouTube, and Paid Search) and an awareness of how they fit together in the funnel
- Experience with measurement and reporting tools (Looker, GA4, HubSpot, or other BI tools) and the ability to turn complex data into clear insights
- Self-starter with a strong bias for action, thriving in fast-moving environments where doing > talking
- Curious and passionate about testing the boundaries of what’s possible with ads, constantly learning and experimenting with new approaches
Nice to Have
- Experience in a fast-paced startup environment
- Familiarity with video marketing strategies
Benefits
- Hybrid, flexible approach to work — offices in London, Copenhagen, Amsterdam, Munich, Switzerland, and New York
- Competitive salary + stock options
- 25 days of annual leave + public holidays (plus the option to take 5 days unpaid leave and carry 5 days over)
- Private healthcare through AXA, including mental health support through the Stronger Minds service (UK)
- Pension contribution — Synthesia contributes 3% and employees contribute 5% on qualifying earnings
- Cycle to work scheme (London)
- Vibrant company culture with optional regular socials and company retreats
- Paid parental leave entitling primary caregivers to 16 weeks of full pay, and secondary caregivers to 5 weeks of full pay
- Participation in a generous recruitment referral scheme if you help us hire
- The equipment you need to be successful in your role
How to Apply
If you have any questions about this position, feel free to ping Borys Khodan directly on LinkedIn.
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- Location
- København
- Employees
- 51-200 employees
- Website
- www.synthesia.io